Digitale Bibliotheek
Sluiten Bladeren door artikelen uit een tijdschrift
     Tijdschrift beschrijving
       Alle jaargangen van het bijbehorende tijdschrift
         Alle afleveringen van het bijbehorende jaargang
                                       Alle artikelen van de bijbehorende aflevering
 
                             27 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 An analysis of process-tracing research on consumer decision-making Zuschke, Nick

111 C p. 305-320
artikel
2 A new way to guide consumer's choice: Retro-cueing alters the availability of product information in memory Krefeld-Schwalb, Antonia

111 C p. 135-147
artikel
3 An exploratory study of retail lighting with continuous modulation of color rendering properties to influence shoppers' spatial range of browsing Laski, Joseph

111 C p. 148-162
artikel
4 An eye-tracking study of attention to brand-identifying content and recall of taboo advertising Myers, Susan D.

111 C p. 176-186
artikel
5 Attention, memory and preference for direct and indirect print advertisements Simola, Jaana

111 C p. 249-261
artikel
6 Buy-one-get-one-free deals attract more attention than percentage deals Gordon-Hecker, Tom

111 C p. 128-134
artikel
7 Celebrity CEO, identity threat, and impression management: Impact of celebrity status on corporate social responsibility Lee, Gilsoo

111 C p. 69-84
artikel
8 Contributions to attention based marketing: Foundations, insights, and challenges Orquin, Jacob Lund

111 C p. 85-90
artikel
9 Corporate social responsibility, overconfident CEOs and empire building: Agency and stakeholder theoretic perspectives Gul, Ferdinand A.

111 C p. 52-68
artikel
10 Editorial Board
111 C p. ii-vi
artikel
11 Effects of background complexity on consumer visual processing: An eye-tracking study Wang, Qiuzhen

111 C p. 270-280
artikel
12 Heads up: Head movements during ad exposure respond to consumer goals and predict brand memory Pieters, Rik

111 C p. 281-289
artikel
13 How the layout of a unit price label affects eye-movements and product choice: An eye-tracking investigation Bogomolova, Svetlana

111 C p. 102-116
artikel
14 Identifying the drivers of luxury brand sales in emerging markets: An exploratory study Sharma, Amalesh

111 C p. 25-40
artikel
15 Inferring attribute non-attendance using eye tracking in choice-based conjoint analysis Yegoryan, Narine

111 C p. 290-304
artikel
16 Letting go or getting back: How organization culture shapes frontline employee response to customer incivility Balaji, M.S.

111 C p. 1-11
artikel
17 Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation Simmonds, Lucy

111 C p. 241-248
artikel
18 Personalized advertisements with integration of names and photographs: An eye-tracking experiment Pfiffelmann, Jean

111 C p. 196-207
artikel
19 Predicting consumer gaze hits: A simulation model of visual attention to dynamic marketing stimuli Rumpf, Christopher

111 C p. 208-217
artikel
20 Sight unseen: The role of online security indicators in visual attention to online privacy information Sheng, Xiaojing

111 C p. 218-240
artikel
21 Surprising adaptivity to set size changes in multi-attribute repeated choice tasks Meißner, Martin

111 C p. 163-175
artikel
22 The consumer-based brand equity deconstruction and restoration process: Lessons from unliked brands Veloutsou, Cleopatra

111 C p. 41-51
artikel
23 The stress-reducing effect of coworker support on turnover intentions: Moderation by political ineptness and despotic leadership De Clercq, Dirk

111 C p. 12-24
artikel
24 The visual ecology of product packaging and its effects on consumer attention Orquin, Jacob L.

111 C p. 187-195
artikel
25 What I see is what I want: Top-down attention biasing choice behavior Vriens, M.

111 C p. 262-269
artikel
26 When products compete for consumers attention: How selective attention affects preferences Florack, Arnd

111 C p. 117-127
artikel
27 Who do I look at? Mutual gaze in triadic sales encounters Arndt, Aaron D.

111 C p. 91-101
artikel
                             27 gevonden resultaten
 
 Koninklijke Bibliotheek - Nationale Bibliotheek van Nederland