| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Evaluating guilt arousing marketing communications
|
Bozinoff, Lorne
|
|
1983
|
11 |
2 |
p. 243-255
13 p.
|
article
|
| 2 |
Exchange-listing effects on a firm's cost of equity capital
|
Dhaliwal, Dan S.
|
|
1983
|
11 |
2 |
p. 139-151
13 p.
|
article
|
| 3 |
Humor and cognitive responses to advertising stimuli: A trace consolidation approach
|
Lammers, H.Bruce
|
|
1983
|
11 |
2 |
p. 173-185
13 p.
|
article
|
| 4 |
Improving the effectiveness of persuasive communications: Matching message with functional profile
|
Austin Spivey, W.
|
|
1983
|
11 |
2 |
p. 257-269
13 p.
|
article
|
| 5 |
Source credibility as a function of communicator physical attractiveness
|
Patzer, Gordon L.
|
|
1983
|
11 |
2 |
p. 229-241
13 p.
|
article
|
| 6 |
Special section on marketing communications: Introduction
|
Swinyard, William R.
|
|
1983
|
11 |
2 |
p. 171-172
2 p.
|
article
|
| 7 |
Structural constraints on organizational change: A longitudinal analysis
|
Anderton, Douglas L.
|
|
1983
|
11 |
2 |
p. 153-170
18 p.
|
article
|
| 8 |
Three conjoint segmentation approaches to the evaluation of advertising theme creation
|
Stanton, Wilbur W.
|
|
1983
|
11 |
2 |
p. 201-216
16 p.
|
article
|
| 9 |
Two copy testing techniques: The cloze procedure and the cognitive complexity test
|
Zinkhan, George M.
|
|
1983
|
11 |
2 |
p. 217-227
11 p.
|
article
|
| 10 |
Uncertainty and communication strategy formation
|
Humphreys, Marie Adele
|
|
1983
|
11 |
2 |
p. 187-199
13 p.
|
article
|
Journal description