| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Attitudes toward the corporation and the evaluation of social data
|
Williams, Paul F.
|
|
1982
|
10 |
1 |
p. 119-131
13 p.
|
article
|
| 2 |
Consumer habit forming, information acquisition, and buying behavior
|
Kaas, Klaus Peter
|
|
1982
|
10 |
1 |
p. 3-15
13 p.
|
article
|
| 3 |
Detrimental effects of television advertising on consumer socialization
|
Stupening, Eduard
|
|
1982
|
10 |
1 |
p. 75-84
10 p.
|
article
|
| 4 |
Editorial Board
|
|
|
1982
|
10 |
1 |
p. ii-
1 p.
|
article
|
| 5 |
Impulsive consumer buying as a result of emotions
|
Weinberg, Peter
|
|
1982
|
10 |
1 |
p. 43-57
15 p.
|
article
|
| 6 |
Linear processing in a semantic network: An alternative view of consumer product evaluation
|
Grunet, Klaus G.
|
|
1982
|
10 |
1 |
p. 31-42
12 p.
|
article
|
| 7 |
Marketing of noncommercial test institutions
|
Silberer, Günter
|
|
1982
|
10 |
1 |
p. 59-73
15 p.
|
article
|
| 8 |
Optimal price and advertising policy for new products
|
Schmalen, Helmut
|
|
1982
|
10 |
1 |
p. 17-30
14 p.
|
article
|
| 9 |
Special section on German research in marketing: Introduction
|
Grunert, Klaus G.
|
|
1982
|
10 |
1 |
p. 1-2
2 p.
|
article
|
| 10 |
Union steward locus of control, job, union involvement, and grievance behavior
|
Dalton, Dan R.
|
|
1982
|
10 |
1 |
p. 85-101
17 p.
|
article
|
| 11 |
Usefulness of financial ratios in a single industry
|
Cowen, Scott S.
|
|
1982
|
10 |
1 |
p. 103-118
16 p.
|
article
|
Journal description