nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Chronological cues and consumers’ preference for mere newness
|
Jie, Yun |
|
|
98 |
3 |
p. 527-541 |
artikel |
2 |
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
|
Gabel, Sebastian |
|
|
98 |
3 |
p. 395-411 |
artikel |
3 |
Conspicuous consumption: A meta-analytic review of its antecedents, consequences, and moderators
|
Kumar, Bipul |
|
|
98 |
3 |
p. 471-485 |
artikel |
4 |
Executive Summaries
|
|
|
|
98 |
3 |
p. P1-P9 |
artikel |
5 |
FM ii: Copyright/ ID Statement
|
|
|
|
98 |
3 |
p. ii |
artikel |
6 |
From one disruption to the next: How to navigate chaos?
|
Gielens, Katrijn |
|
|
98 |
3 |
p. 373-377 |
artikel |
7 |
Impact of different types of in-store displays on consumer purchase behavior
|
Han, Yoonju |
|
|
98 |
3 |
p. 432-452 |
artikel |
8 |
Internal reference price response across store formats
|
Elshiewy, Ossama |
|
|
98 |
3 |
p. 496-509 |
artikel |
9 |
It's not only what they buy, it's also what they keep: Linking marketing instruments to product returns
|
El Kihal, Siham |
|
|
98 |
3 |
p. 558-571 |
artikel |
10 |
Navigating contradictory logics in the field of luxury retailing
|
Welté, Jean-Baptiste |
|
|
98 |
3 |
p. 510-526 |
artikel |
11 |
Optimal checkout strategies for online retailers
|
Sajeesh, S. |
|
|
98 |
3 |
p. 378-394 |
artikel |
12 |
Retail price discount depth and perceived quality uncertainty
|
Zheng, Dan |
|
|
98 |
3 |
p. 542-557 |
artikel |
13 |
Spoiled Rotten: How and When Discontinuation of Repetitive and Regular Delight Offers Increases Customer Desire for Revenge
|
Li, Yi |
|
|
98 |
3 |
p. 412-431 |
artikel |
14 |
The impact of mobile app adoption on physical and online channels
|
Lim, Boram |
|
|
98 |
3 |
p. 453-470 |
artikel |
15 |
The value of making producers personal
|
Fuchs, Christoph |
|
|
98 |
3 |
p. 486-495 |
artikel |