| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Customer accounting and customer profitability analysis for the order handling industry—A managerial accounting approach
|
Helgesen, Øyvind
|
|
2007
|
36 |
6 |
p. 757-769
13 p.
|
artikel
|
| 2 |
Customer segments as moving targets: Integrating customer value dynamism into segment instability logic
|
Blocker, Christopher P.
|
|
2007
|
36 |
6 |
p. 810-822
13 p.
|
artikel
|
| 3 |
Developing the organization's sensemaking capability: Precursor to an adaptive strategic marketing response
|
Neill, Stern
|
|
2007
|
36 |
6 |
p. 731-744
14 p.
|
artikel
|
| 4 |
Editorial Board
|
|
|
2007
|
36 |
6 |
p. IFC-
1 p.
|
artikel
|
| 5 |
Effects of personalization and envelope color on response rate, speed and quality among a business population
|
McCoy, Mairead
|
|
2007
|
36 |
6 |
p. 799-809
11 p.
|
artikel
|
| 6 |
Justifying CRM projects in a business-to-business context: The potential of the Benefits Dependency Network
|
Wilson, H.
|
|
2007
|
36 |
6 |
p. 770-783
14 p.
|
artikel
|
| 7 |
Marketing of competence: Exploring the resource-based content of value-for-customers through a case study analysis
|
Zerbini, Fabrizio
|
|
2007
|
36 |
6 |
p. 784-798
15 p.
|
artikel
|
| 8 |
Measurement of return on marketing investment: A conceptual framework and the future of marketing metrics
|
Seggie, Steven H.
|
|
2007
|
36 |
6 |
p. 834-841
8 p.
|
artikel
|
| 9 |
Measuring and managing customer relationship risk in business markets
|
Ryals, Lynette
|
|
2007
|
36 |
6 |
p. 823-833
11 p.
|
artikel
|
| 10 |
[No title]
|
LaPlaca, Peter J.
|
|
2007
|
36 |
6 |
p. 691-693
3 p.
|
artikel
|
| 11 |
Relationships in the purchasing of business to business professional services: The role of personal relationships
|
Lian, Paul C.S.
|
|
2007
|
36 |
6 |
p. 709-718
10 p.
|
artikel
|
| 12 |
System supplier's customer strategy
|
Helander, Anton
|
|
2007
|
36 |
6 |
p. 719-730
12 p.
|
artikel
|
| 13 |
The performance effect of organizational learning and market orientation
|
Jiménez-Jiménez, Daniel
|
|
2007
|
36 |
6 |
p. 694-708
15 p.
|
artikel
|
| 14 |
Understanding users' performance evaluation of IT solutions
|
Forman, Howard
|
|
2007
|
36 |
6 |
p. 745-756
12 p.
|
artikel
|
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