| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A new statistical model for short-term and medium range forecasting
|
Possenti, Paolo
|
|
1975
|
|
2-3 |
p. 69-80
12 p.
|
artikel
|
| 2 |
Business intelligence systems: The need, development, and integration
|
Pearce, F.T.
|
|
1976
|
|
2-3 |
p. 115-138
24 p.
|
artikel
|
| 3 |
Combine forecasting methods for demand estimates
|
Lloyd, R.A.
|
|
1976
|
|
2-3 |
p. 89-93
5 p.
|
artikel
|
| 4 |
Communication correlates of sales success
|
Grikscheit, Gary M.
|
|
1976
|
|
2-3 |
p. 175-177
3 p.
|
artikel
|
| 5 |
Decision - making in the corporate industrial buying process
|
Hillier, Terry J.
|
|
1975
|
|
2-3 |
p. 99-106
8 p.
|
artikel
|
| 6 |
Decision systems analysis in industrial marketing
|
Capon, Noel
|
|
1975
|
|
2-3 |
p. 143-160
18 p.
|
artikel
|
| 7 |
Editorials
|
|
|
1975
|
|
2-3 |
p. 57-58
2 p.
|
artikel
|
| 8 |
Entrepreneurial marketing management
|
Lee, Fred E.
|
|
1976
|
|
2-3 |
p. 169-173
5 p.
|
artikel
|
| 9 |
Estimating learning curves for potential products
|
Yelle, Louis E.
|
|
1976
|
|
2-3 |
p. 147-154
8 p.
|
artikel
|
| 10 |
Executive compensation and the theory of the firm: An empirical study
|
McKean, John R.
|
|
1975
|
|
2-3 |
p. 125-132
8 p.
|
artikel
|
| 11 |
Fire and flame retardants in West Europe
|
Pearce, F.T.
|
|
1975
|
|
2-3 |
p. 175-
1 p.
|
artikel
|
| 12 |
Industrial marketing: An organizational problem?
|
Håkansson, Håkan
|
|
1975
|
|
2-3 |
p. 113-123
11 p.
|
artikel
|
| 13 |
ISTA/JATES international symposium of Technology Assessment Tokyo 1974
|
|
|
1975
|
|
2-3 |
p. 161-173
13 p.
|
artikel
|
| 14 |
Letter from the editor
|
|
|
1976
|
|
2-3 |
p. 63-
1 p.
|
artikel
|
| 15 |
Marketing strategy in a make or buy situation
|
Haas, R.W.
|
|
1976
|
|
2-3 |
p. 65-76
12 p.
|
artikel
|
| 16 |
New business planning: The acquisition process
|
Fogg, C.Davis
|
|
1976
|
|
2-3 |
p. 95-113
19 p.
|
artikel
|
| 17 |
Research appraisal in the electricity industry — An interesting application of the Delphi Method
|
Lamb, Peter
|
|
1975
|
|
2-3 |
p. 89-98
10 p.
|
artikel
|
| 18 |
Sales quota achievement indices for multi-product firms
|
Easton, Allan
|
|
1976
|
|
2-3 |
p. 77-87
11 p.
|
artikel
|
| 19 |
Systems selling: Problems and benefits for buyers and sellers
|
Hannaford, William J.
|
|
1976
|
|
2-3 |
p. 139-145
7 p.
|
artikel
|
| 20 |
The buyer problem foundation of industrial advertising
|
Brown, Herbert E.
|
|
1976
|
|
2-3 |
p. 163-167
5 p.
|
artikel
|
| 21 |
The use of customer attitude assessment in pricing: An observation suggesting the use of attitude questionnaires in the pricing of services involving customer risk assessment
|
Thompson, Howard A.
|
|
1975
|
|
2-3 |
p. 107-111
5 p.
|
artikel
|
| 22 |
The use of quantitative techniques in industrial marketing
|
Hill, R.W.
|
|
1975
|
|
2-3 |
p. 59-68
10 p.
|
artikel
|
| 23 |
The value of recycling: A framework for analysis
|
Oliver, A.N.
|
|
1975
|
|
2-3 |
p. 133-141
9 p.
|
artikel
|
| 24 |
UK market potential in Hungary (… a test market for Comecon?)
|
Yorke, D.A.
|
|
1975
|
|
2-3 |
p. 81-87
7 p.
|
artikel
|
| 25 |
“Variation” as an innovative strategy in new product development
|
Grønhaug, Kjell
|
|
1976
|
|
2-3 |
p. 155-162
8 p.
|
artikel
|
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