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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
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Details for article 4 of 5 found articles
| Title: |
The Benefits of Computer-Based Brand Concept Mapping |
| Author: |
Meissner, Martin Kottemann, Pascal Decker, Reinhold Scholz, Sören W. |
| Appeared in: |
Schmalenbach business review |
| Paging: | Volume 67 (2015) nr. 4 pages 430-453 |
| Year: |
2015 |
| Contents: | |
| Publisher: |
Springer International Publishing, Cham |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 4 of 5 found articles
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