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  Crocodile Marketing: An Experimental Investigation into the Effects of “Crocodile-Tear” Apologies On Patient Loyalty Intentions
 
 
Title: Crocodile Marketing: An Experimental Investigation into the Effects of “Crocodile-Tear” Apologies On Patient Loyalty Intentions
Author: Dietrich, Martin
Drevs, Florian
Lindenmeier, Jörg
Renner, Simone
Seemann, Ann-Kathrin
Tscheulin, Dieter K.
Appeared in: Schmalenbach business review
Paging: Volume 67 (2015) nr. 1 pages 34-53
Year: 2015
Contents:
Publisher: Springer International Publishing, Cham
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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