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Journal description
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Details for article 61 of 120 found articles
| Title: |
Leveraged marketing communications: a framework for explaining the effects of secondary brand associations |
| Author: |
Bergkvist, Lars Taylor, Charles R. |
| Appeared in: |
AMS review |
| Paging: | Volume 6 (2016) nr. 3-4 pages 157-175 |
| Year: |
2016 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 61 of 120 found articles
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