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| Titel: |
Item-level RFID in retailing: What can B&M retailers learn from online retailers? |
| Auteur: |
Bureau, Sylvain Zhou, Wei Piramuthu, Selwyn |
| Verschenen in: |
International journal of RF technologies |
| Paginering: | Jaargang 5 (2013) nr. 1-2 pagina's 107-122 |
| Jaar: |
2013-10-11 |
| Inhoud: |
When online retailing became prevalent more than a decade ago, there was a natural tendency for these retailers to mimic as many essential characteristics of the B&M (Brick & Mortar) retail stores as possible to facilitate smooth transfer of customer experience from B&M to the online shopping environment. Online stores have evolved over the years and have diverged enough from their B&M counterparts to lay claim to their own idiosyncratic characteristics. Given that enough online retailers have been successful, it may now be the B&M retailers' turn to learn from their online counterparts. With finer-granular experience from several decades of customer online retail store shopping behavior and the fact that B&M stores are here to stay at least for the very near future, B&M retailers stand to benefit from transfer of appropriate knowledge from online stores. We provide an overview of this dynamic with the availability of RFID-generated item-level information in B&M stores. |
| Uitgever: |
IOS Press |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 3 van 5 gevonden artikelen
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