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| Titel: |
Greening of Agriculture |
| Auteur: |
Francis, Charles Elmore, Roger Ikerd, John Duffy, Mike |
| Verschenen in: |
Journal of crop improvement |
| Paginering: | Jaargang 19 (2007) nr. 1-2 pagina's 193-220 |
| Jaar: |
2007-03-15 |
| Inhoud: |
Consolidation of farms, agricultural input supply companies, and commodity businesses over the past several decades have led to a concentration of ownership and control. There is growing concern by society about the environmental impacts of agriculture and the food system, and companies are eager to exploit this concern by advertising products that are environmentally friendly. When there is a greening of a company to reduce pollution or improve efficiency of non-renewable resource use, this is a legitimate way to justify advertising green products. When a company attempts to present a responsible public image, bu tdoes not change production practices we could call this a greenwashing or use of disinformation to mislead consumers. It is difficult to distinguish between the two. This chapter explores two questions: is there a relationship between scale of farming and business and green activities, and does adoption of a multiple bottom line influence greening of agriculture and food systems? After examination of the effects of farm size, we conclude that consolidation may lead to less timely field practices, separation of day-to-day management and ownership, and reduced accountability to the local community. Yet there is conflicting evidence of whether smaller farms or businesses are greener than large ones. We are convinced that a farm and a business that measure success in terms of environmental soundness and social responsibility as well as economic returns will be greener than ones that only use economics as the single bottom line. This is consistent with our discussions with farmers through Extension meetings and other contacts as well as observations we make while visiting farms in the U.S. Midwest region. Everyone agrees on the need for a greener future, but there are differences among decision makers in agriculture and food systems about how to achieve this goal. |
| Uitgever: |
Taylor & Francis |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 4 van 12 gevonden artikelen
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