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| Titel: |
A Drama-Based Model of Traveler Destination Choice |
| Auteur: |
Corey, Robert J. |
| Verschenen in: |
Journal of travel & tourism marketing |
| Paginering: | Jaargang 5 (1997) nr. 4 pagina's 1-22 |
| Jaar: |
1997-01-22 |
| Inhoud: |
A substantial number of tourism studies concerned with destination awareness and intention to visit a specific destination have sought to identify the dominant factors influencing consumer choice behavior. The distinguishing characteristic of this study is its use of an alternative approach to understanding consumer choice behavior derived from symbolic interactionist theory. The study represents the first test of a drama-based theory in a tourism destination choice context. The motorcycle tourism market for West Virginia serves as an exemplar. The model allowed for the correct classification of 65.6 percent of respondents who had toured the state (classification error reduction of 31.2 percent) and 69.2 percent of respondents who plan to tour the state in the future (classification error reduction of 38.5 percent). Suggestions for further development of drama-based choice models and their application in the context of tourism research are discussed. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 3 van 170 gevonden artikelen
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