|
| << vorige | volgende >> |
Tijdschrift beschrijving
Alle jaargangen van het bijbehorende tijdschrift
Alle afleveringen van het bijbehorende jaargang
Alle artikelen van de bijbehorende aflevering
Details van artikel 24 van 31 gevonden artikelen
| Titel: |
Social and Cultural Factors Influencing Tourists' Souvenir-Purchasing Behavior: A Comparative Study on Japanese “Omiyage” and Korean “Sunmul” |
| Auteur: |
Park, Mi kyung |
| Verschenen in: |
Journal of travel & tourism marketing |
| Paginering: | Jaargang 9 (2000) nr. 1-2 pagina's 81-91 |
| Jaar: |
2000-07-13 |
| Inhoud: |
One of the major parts of tourist shopping is the purchasing of souvenirs as presents for people. There are many motives for souvenir purchasing that seem to be influenced by the culture and customs of a society. This study attempts to bring light to the various social and cultural factors influencing the purchasing of souvenirs by tourists in Japan and Korea, to make predictions about tourists' souvenir-purchasing behavior in the future, and present keys to the sales promotion of souvenir goods. The results of the analysis show, as a common point, both Japanese and Korean tourists use souvenirs as a means of supporting a relationship with others, although some differences may exist in “what,” and “how” souvenirs should be given. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 24 van 31 gevonden artikelen
| << vorige | volgende >> |