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Details van artikel 11 van 31 gevonden artikelen
| Titel: |
Forecasting Travel Patterns Using Palmore's Cohort Analysis |
| Auteur: |
Pennington-Gray, Lori Kerstetter, Deborah L. Warnick, Rod |
| Verschenen in: |
Journal of travel & tourism marketing |
| Paginering: | Jaargang 13 (2003) nr. 1-2 pagina's 125-143 |
| Jaar: |
2003-01-15 |
| Inhoud: |
The purpose of this study was to introduce Palmore's (1978) method of cohort analysis and illustrate its potential application to tourism forecasting. Results suggested that (a) older cohorts participate less frequently in international travel than younger cohorts, (b) decrease in participation continues as one ages, and (c) changes in travel behavior are due primarily to period effects. With respect to the impact these findings may have on the tourism industry, the results suggest that marketers should monitor the aggregate changes taking place within targeted cohorts, and strategic planning should not be based on an assessment of differences between cohorts at one point in time. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 11 van 31 gevonden artikelen
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