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Details van artikel 31 van 59 gevonden artikelen
| Titel: |
New Methods for Estimating Business Markets |
| Auteur: |
Brown, R. V. Lilien, Gary L. Ulvila, J. W. |
| Verschenen in: |
Journal of business-to-business marketing |
| Paginering: | Jaargang 1 (1993) nr. 2 pagina's 33-65 |
| Jaar: |
1993-01-05 |
| Inhoud: |
Market research, in business markets and elsewhere, is performed to provide information about the market. The low level of research expenditures in business markets reflects both the low quality of information available and the difficulty involved in evaluating the quality and value of that information. This paper treats three methods for addressing industrial marketing research problems: Decomposed Error Analysis (DEA), to assess the likely accuracy of research; Analysis of Plural Estimates (APE), and approach to combine research methods; and Partial Conditioning of Consequences (PCC), an approach to determine the economic value of research. A short case is included with each method illustrating the value of that method in practice. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 31 van 59 gevonden artikelen
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