|
| << previous | next >> |
Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 27 of 59 found articles
| Title: |
Inter-Organizational Ethical Perceptions and Buyer-Seller Relationships |
| Author: |
Swanson, Scott R. Kelley, Scott W. DorschM, Michael J. |
| Appeared in: |
Journal of business-to-business marketing |
| Paging: | Volume 4 (1998) nr. 2 pages 3-31 |
| Year: |
1998-03-25 |
| Contents: |
This study investigates the relationships among customer orientation of salespeople, the inter-organizational ethical perceptions of purchasing agents in the form of ethical profiles, and buyer-seller relationships. The results of this investigation indicate: (1) purchasing agents' perceptions of the customer orientation of salespeople are related to several dimensions of the ethical profile of the vendor's organization, and (2) dimensions of the vendor's ethical profile are associated with the opportunism of purchasing agents, and their levels of perceived trust and relationship satisfaction. Managerial and research implications are included. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 27 of 59 found articles
| << previous | next >> |