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Details for article 15 of 59 found articles
| Title: |
Commentary on “The Essence of Business Marketing…” by Lichtenthal, Mummalaneni, and Wilson: The JBBM Comes of Age |
| Author: |
LaPlaca, Peter J. |
| Appeared in: |
Journal of business-to-business marketing |
| Paging: | Volume 15 (2008) nr. 2 pages 180-191 |
| Year: |
2008-05-23 |
| Contents: |
Business-to-business literature has become a more crowded field over the years. What began as a subset of published articles in general marketing journals branched out on its own in 1971 with the introduction of Industrial Marketing Management. Since then there have been six refereed journals focusing on industrial or business-to-business marketing. This article looks at the evolution of these journals and presents a relative positioning of the journals based on their levels of theoretical foundation and practical applications. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 15 of 59 found articles
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