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Journal description
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Details for article 4 of 13 found articles
| Title: |
Employee Wellness Program Marketing: |
| Author: |
Campbell, David P. |
| Appeared in: |
Health marketing quarterly |
| Paging: | Volume 9 (1992) nr. 3-4 pages 5-17 |
| Year: |
1992-05-07 |
| Contents: |
An employee wellness program (EWP) marketing system can be analyzed as an adhocracy, an organizational form proposed by Mintzberg and is characterized by sharing of power, mutual adjustment among its members, and ability to innovate. The design parameters of informal behavior, planning and control, liason, and decentralization appear to be particularly important to the success of EWPs. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 4 of 13 found articles
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