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                                       Details for article 12 of 13 found articles
 
 
  The Influence of Older Consumers' Information Search Activities on Their Use of Health Care Innovations
 
 
Title: The Influence of Older Consumers' Information Search Activities on Their Use of Health Care Innovations
Author: Strutton, H. David
Pelton, Lou E.
Appeared in: Health marketing quarterly
Paging: Volume 9 (1992) nr. 3-4 pages 67-84
Year: 1992-05-07
Contents: Researcy has yet to consider the relationship between the older consumers' information search and their use of health care innovations, despite suggestions that such a characterization may prove useful to marketing practitioners. In this investigation of a national sample of autonomous elderly consumers, distinct patterns of information search behavior are observed which distinguish adopters from nonusers of a pair of health care innovations. Implications for marketing health care innovations are discussed.
Publisher: Routledge
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 12 of 13 found articles
 
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