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Details for article 1 of 13 found articles
| Title: |
A Multivariate Analysis of Long-Term Care Nursing Services |
| Author: |
Segal, Madhav N. |
| Appeared in: |
Health marketing quarterly |
| Paging: | Volume 9 (1992) nr. 3-4 pages 85-101 |
| Year: |
1992-05-07 |
| Contents: |
Marketing, as a useful conceptual framework, has been extended to a variety of nonprofit sectors including the health care industry. Despite ever growing literature devoted to general health care marketing, there appears to be a dearth of specific application-oriented studies. This paper illustrates the development and application of a multiple discriminant analysis model in the context of long-term care (LTC) facilities. Empirical findings are presented and factors affecting the occupancy rates are discussed with implications for marketers, managers and administrators of skilled LTC nursing homes. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 1 of 13 found articles
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