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Details van artikel 5 van 11 gevonden artikelen
| Titel: |
Factors Impacting Client Perceptions of and Satisfaction with Veterinary Services |
| Auteur: |
Thompson, Alicia Reilly, Nora McCurnin, Dennis |
| Verschenen in: |
Health marketing quarterly |
| Paginering: | Jaargang 6 (1989) nr. 4 pagina's 17-32 |
| Jaar: |
1989-10-23 |
| Inhoud: |
Based on theories of impression management (Schlenker, 1980), an argument was made that services marketing is comprised of the strategic presentation of favorable attributes of an actor (the service provider) and favorable attributes of the situation (particular aspects of the service). One hundred ninety-nine subjects participated in a study assessing client perceptions of veterinary services. Using a 2 x 2 x 2 (Expense x Commonness of Procedure x Status of Service Provider) factorial design, subjects viewed one of eight videotapes portraying a veterinary procedure that was either expensive or inexpensive and either common or uncommon or uncommon which was conducted by either a high- or low-status veterinary professional. Subjects responded to sets of questions evaluating the service, the service provider, and the client. It was predicted that an attribute of the service provider would interact with one of the other attributes of the service to create the most favorable impression to clients. A significant status by expense interaction was obtained, suggsting greater consumer responsiveness to high-status professionals providing expensive services. Descriptive data weighing the criteria used in the selection of veterinary services as also provided. Implications for consumer preferences and consumer behaviors and discussed. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 5 van 11 gevonden artikelen
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