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| Titel: |
Collaborating with Students to Develop an Advertising Campaign |
| Auteur: |
McGeachin, Robert B. Ramirez, Diana |
| Verschenen in: |
College and undergraduate libraries |
| Paginering: | Jaargang 12 (2006) nr. 1-2 pagina's 139-152 |
| Jaar: |
2006-01-04 |
| Inhoud: |
The Texas A&M University Libraries undertook a collaborative project with the local American Advertising Federation (AAF) undergraduate student chapter to develop a marketing campaign to advertise the availability of 30,000 netLibrary electronic books. The promotional campaign resulted in the creation of approximately 200 new user accounts and 3,800 e-book circulations within the first two weeks. The campaign of screensaver ads and posters that were developed are still in use for ongoing promotion of the netLibrary e-books. The AAF students benefited from having an ad campaign to include in their personal portfolios and the Libraries gained a creative and undergraduate student-focused advertising campaign. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 3 van 26 gevonden artikelen
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