Each fall, the Tunxis Library hosts a party. Usually thematic, sometimes didactic, and always cerebral, the library uses the party to communicate our “party line” to the entire campus community: we are here to make your life easier. It's particularly effective when delivered at the start of the semester, before the unrelenting rhythm of classes, committee work, and meetings has begun. Showing the campus community that the library is here to support them is our core theme, wrapped in a party context. Our goal is to create a party that jump-starts the fall semester for everyone. In this article, we describe our most recent parties, focusing how we develop, plan, and execute these promotional initiatives, with little money, but plenty of creativity and teamwork.
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