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Journal description
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Details for article 162 of 199 found articles
| Title: |
The Contribution of Marketing Research to Health and Welfare Programs |
| Author: |
Chisnall, Peter M. |
| Appeared in: |
Administration in social work |
| Paging: | Volume 3 (1979) nr. 3 pages 337-348 |
| Year: |
1979-11-13 |
| Contents: |
Marketing research, so essential to the world of commercial enterprise, offers new challenges and opportunities to those concerned with the planning, delivery, and administration of public social and health services. Marketing research, when applied in this area, holds unlimited possibilities for more rational and meaningful needs assessments, policy-deteerminations, and service delivery patterns. The author presents examples of the ways in which marketing research techniques have been applied in public welfare planning and implementation in the United Kingdom. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 162 of 199 found articles
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