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Details for article 6 of 7 found articles
| Title: |
The Relationship Between Mobile Service Quality, Perceived Technology Compatibility, and Users' Perceived Playfulness in the Context of Mobile Information and Entertainment Services |
| Author: |
Tan, Felix B. Chou, Jacky P. C. |
| Appeared in: |
International journal of human-computer interaction |
| Paging: | Volume 24 (2008) nr. 7 pages 649-671 |
| Year: |
2008-09 |
| Contents: |
There is a growing body of research into mobile information and entertainment services in recent years. Using an extended Technology Acceptance Model perspective, this study explored the effect of mobile service quality and its compatibility to mobile technology on users' perceived playfulness toward these services. Mobile Service Quality and Perceived Technology Compatibility were found to influence users' Perceived Playfulness. Furthermore, Perceived Technology Compatibility significantly mediated the relationship between Mobile Service Quality and Perceived Playfulness. This suggests that service attributes need to be aligned with mobile phone functionalities to enhance user's Perceived Playfulness. In addition, Perceived Usefulness, Ease of Use, and Personalization are the three most important service quality aspects that influenced Perceived Playfulness. |
| Publisher: |
Taylor & Francis |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 6 of 7 found articles
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