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Details van artikel 75 van 155 gevonden artikelen
| Titel: |
Increasing Selective Exposure to Health Messages by Targeting Person Versus Behavior Schemas |
| Auteur: |
Pease, Meridith E. Brannon, Laura A. Pilling, Valerie K. |
| Verschenen in: |
Health Communication |
| Paginering: | Jaargang 19 (2006) nr. 3 pagina's 231-240 |
| Jaar: |
2006-05-01 |
| Inhoud: |
Schema correspondence theory (Brannon & Brock, 1994) was applied to the topic of selective exposure to health information. The following question was asked: When do people prefer to expose themselves to health-relevant information tailored to match their own needs and values (i.e., recipient self-schema matching) versus the values and goals that the healthy behavior brings to mind (i.e., behavior schema matching)? In general, recipient self-schema matched messages tended to be preferred over behavior schema matched messages. However, this tendency was attenuated to the extent that the behavior had a very well defined (prototypical) schema. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 75 van 155 gevonden artikelen
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