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Details van artikel 61 van 155 gevonden artikelen
| Titel: |
Effects of a Daytime Serial and a Public Service Announcement in Promoting Cognitions, Attitudes, and Behaviors Related to Bone-Marrow Testing |
| Auteur: |
Klingle, Renee Storm Aune, Krystyna Strzyzewski |
| Verschenen in: |
Health Communication |
| Paginering: | Jaargang 6 (1994) nr. 3 pagina's 225-245 |
| Jaar: |
1994-07-01 |
| Inhoud: |
Past research related to health promotion and public service announcements (PSAs) has generally found that PSAs are successful at public education but are relatively ineffective at promoting appropriate health-related behaviors. According to Wallack (1990), progress toward health promotion must move beyond the standard PSA. This study explored the effectiveness of a soap opera (All My Children) promoting bone-marrow testing when used in combination with a PSA. The investigation found that the addition of a PSA at the end of one episode significantly improved the soap opera's persuasibility in promoting bone-marrow testing by increasing audience members' knowledge, attitudes, and actual behaviors related to bone-marrow testing. Implications for future media campaigns directed at health promotion are discussed. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 61 van 155 gevonden artikelen
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