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| Titel: |
Toward Improving the Validity and Reliability of Media Information Processing Measures in Surveys |
| Auteur: |
Schemer, Christian Matthes, Jorg Wirth, Werner |
| Verschenen in: |
Communication methods and measures |
| Paginering: | Jaargang 2 (2008) nr. 3 pagina's 193-225 |
| Jaar: |
2008-07 |
| Inhoud: |
Measuring media information processing strategies is of great value to the study of media effects in the field. However, researchers have raised concerns about the reliability and construct validity of previously used scales. Therefore, the aim of the present study is to make a methodological contribution by developing a standardized scale for measuring heuristic and systematic information processing. Based on existing research, we tested our measures of media information processing in three independent surveys. Results demonstrate the psychometric properties of the scale and its construct validity with respect to related constructs. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
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