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| Titel: |
Integrating Quantitative and Qualitative Methods in Communication Research |
| Auteur: |
DeCoster, Jamie Lichtenstein, Bronwen |
| Verschenen in: |
Communication methods and measures |
| Paginering: | Jaargang 1 (2007) nr. 4 pagina's 227-242 |
| Jaar: |
2007-12-01 |
| Inhoud: |
The field of communication supports a healthy literature based on both quantitative and qualitative methods. However, individual researchers commonly focus on using only one of these two techniques. The current paper promotes the use of multiple methods to investigate research questions and emphasizes the potential benefits of using quantitative and qualitative techniques interactively and interdependently. The general goals and procedures of each method are first reviewed, followed by a consideration of their relative strengths. The article then considers the value of an integrated methodological approach, providing four specific examples of how jointly using quantitative and qualitative methods accomplishes a goal that could not be reached by either method individually. The paper concludes with a discussion of how the integration of quantitative and qualitative methods can benefit individual researchers as well as the field of communication as a whole. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 6 van 11 gevonden artikelen
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