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Details for article 9 of 9 found articles
| Title: |
'Viewpoint 2': a study of audience responses to schools television |
| Author: |
Buckingham, D. D. |
| Appeared in: |
Learning, media and technology |
| Paging: | Volume 9 (1983) nr. 3 pages 161-169 |
| Year: |
1983 |
| Contents: |
As part of an M.A. course in Film Studies at the Polytechnic of Central London, a small-scale study was undertaken of audience responses to two schools TV programmes from the recent ITV series, 'Viewpoint 2'. The theoretical orientation and methodology derive from recent developments in semiology (notably the work of Morley on 'The Nationwide Audience'). While the work does not aim at 'scientific' proof, a fairly consistent pattern of responses emerged which indicates the influence of socio-demographic factors on the decoding of educational programmes. Particularly with responses to one of the programmes, concerned with media representations of race, these variations were sufficiently extreme as to suggest some disturbing questions for programme makers and for teachers using such material in schools. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 9 of 9 found articles
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