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| Titel: |
Identification of different demographical customer preferences for product conceptualization |
| Auteur: |
Yan, Wei Chen, Chun-Hsien Khoo, Li Pheng |
| Verschenen in: |
Journal of engineering design |
| Paginering: | Jaargang 18 (2007) nr. 1 pagina's 39-54 |
| Jaar: |
2007-02 |
| Inhoud: |
Product conceptualization is widely accepted as a key activity in new product development. In product conceptualization, customer requirements play a crucial role. In today's competitive and globalized business environment, one decisive factor for a company to out-perform its competitors is its ability to incorporate customer preferences in new product development projects. This study aims at establishing an effective measure for evaluating demographic customer characteristics and detecting demographic customer differences in product conceptualization. For this purpose, an environment based on a four-domain modelling paradigm and a three-phase process is proposed. In this environment, a design knowledge hierarchy is postulated for representing design knowledge and a Kohonen association algorithm is adopted for evaluating the customer requirements elicited from diverse demographic customer groups based on a two-level decision-making scheme. A case study on wood golf club design is used to illustrate the proposed approach. |
| Uitgever: |
Taylor & Francis |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 3 van 6 gevonden artikelen
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