|
| << vorige | volgende >> |
Tijdschrift beschrijving
Alle jaargangen van het bijbehorende tijdschrift
Alle afleveringen van het bijbehorende jaargang
Alle artikelen van de bijbehorende aflevering
Details van artikel 71 van 107 gevonden artikelen
| Titel: |
Portrayals of Older Adults in U.S. and Indian Magazine Advertisements: A Cross-Cultural Comparison |
| Auteur: |
Raman, Priya Harwood, Jake Weis, Deborah Anderson, Judith L. Miller, Grace |
| Verschenen in: |
Howard journal of communications |
| Paginering: | Jaargang 19 (2008) nr. 3 pagina's 221-240 |
| Jaar: |
2008-07 |
| Inhoud: |
The authors investigated cross-cultural media portrayals of older adults and other age groups across the lifespan through a content analysis of U.S. and Indian magazine advertisements (N = 1,464), focusing on the characters portrayed in these advertisements (N = 1,445). Forty U.S. and Indian magazines were randomly selected across genres such as sports, women's interest, news, general interest, and entertainment magazines. The authors examined the association of age of characters with product advertised, health and gender of characters, and relational context of portrayals. Results indicated that older adults as well as children and teens were underrepresented in both cultures. Overall, women were overrepresented in younger age groups and underrepresented in older age groups, with this pattern being stronger in India. Indian advertisements portrayed characters in spousal relationships significantly more than U.S. advertisements. References to aging and older adulthood were more common in U.S. advertisements, as were overall associations between ill health and older adulthood. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 71 van 107 gevonden artikelen
| << vorige | volgende >> |