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Details van artikel 43 van 107 gevonden artikelen
| Titel: |
Essence: Advertising and editorial content |
| Auteur: |
Mastin, Teresa |
| Verschenen in: |
Howard journal of communications |
| Paginering: | Jaargang 7 (1996) nr. 3 pagina's 221-229 |
| Jaar: |
1996-07 |
| Inhoud: |
This article examines the relationship between cigarette advertising and editorial content in Essence magazine, which targets the African American female market. Magazines generate a large percentage of their revenue from advertising. Because many magazines compete for limited advertising dollars, advertisers have the power to exert both explicit and implicit influence on editorial content. Therefore, I hypothesize that (a) Essence magazine's level of cigarette advertising is negatively correlated with the amount of coverage of health issues associated with the hazards of tobacco use, and that (b) cigarette-smoking-related diseases discussed in Essence will not be linked to tobacco use more often than they will. Content analysis was used to test the hypotheses. Results support both hypotheses. As occurs with mainstream women's magazines, Essence magazine's acceptance of cigarette advertising is negatively correlated with publication of information about health hazards associated with tobacco use. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 43 van 107 gevonden artikelen
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