Researchers have noted that embarrassment may be deliberately used to call into question another's presented identity or cause another to appear unpoised (Gross & Stone, 1964; Martin, 1987; Sharkey, 1993; Sharkey & Waldron, 1990). The present study focused on the phenomenon of intentional embarrassment as a strategy for attaining goals. Self-report data were collected from 1136 persons ranging in age from 18 to 77. Embarrassment was found to be used as a deliberate strategy to attain various goals. Moreover, the goal attempted, as well as the tactic employed, were good predictors of success in achieving one's goal, although no interaction effect was found. Finally, embarrassors' tactics predicted the responses of embarrassed individuals.
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