Judgments of Corporate Wrongdoing: The Influence of Age, Race, and Personal Effect on Third Party Appraisals and Expectations of Corporate Responses
Titel:
Judgments of Corporate Wrongdoing: The Influence of Age, Race, and Personal Effect on Third Party Appraisals and Expectations of Corporate Responses
Auteur:
Samp, Jennifer A. Cohen, Andrew I.
Verschenen in:
Communication research reports
Paginering:
Jaargang 25 (2008) nr. 3 pagina's 235-242
Jaar:
2008
Inhoud:
A survey examined how a perceiver's age, race, and the potential to be personally affected by a corporate wrongdoing influence judgments of event severity, corporate responsibility, and the degree to which a corporate response is warranted. Repeated measures analyses of judgments of four wrongdoing scenarios indicated that situations potentially affecting judges were rated higher in severity and corporate responsibility, and were viewed as meriting a corporate response. College students judged some situations as more serious than older individuals, and African-Americans largely rated situations low in personal effect as more requiring of a response than others.
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