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| Titel: |
Consumers' preferences for the attributes of post-PC: results of a contingent ranking study |
| Auteur: |
Lee, Joo-Suk Yoo, Seung-Hoon Kwak, Seung-Jun |
| Verschenen in: |
Applied economics |
| Paginering: | Jaargang 38 (2006) nr. 19 pagina's 2327-2334 |
| Jaar: |
2006-10-20 |
| Inhoud: |
With the explosive growth of the internet and the change in consumer demand, post-PC is emerging as a substitute for the existing desktop PC and laptop PC. post-PC is a new computer which is portable with wireless networking, cheaper than the existing PC and specializing in the specific functions that consumers want. Rudimentary post-PCs such as PDA, web-pad and smart-phone are already in use. In the future, owing to technological progress, the heterogeneity of related companies and the low entry barrier, various post-PCs will be developed. This paper attempts to analyse consumers' willingness-to-pay (WTP) for post-PC with such attributes as portability, CPU speed, data input method (using key board or electric pen), monitor size, and price. To this end, a contingent ranking method is applied, which makes the respondents rank hypothetical post-PC alternatives featuring various combinations of attributes, via a survey data collected in Korea. Using the estimated WTP, the shape and the capacity of future post-PC are predicted and policy implications drawn for national- and company-level R&D strategies. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 10 van 46 gevonden artikelen
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