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Journal description
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Details for article 1 of 10 found articles
| Title: |
A New Measure of Brand Attitudinal Equity Based on the Zipf Distribution |
| Author: |
Hofmeyr, Jan Goodall, Victoria Bongers, Martin Holtzman, Paul |
| Appeared in: |
International journal of market research |
| Paging: | Volume 50 (2008) nr. 2 pages 181-202 |
| Year: |
2008-03 |
| Contents: | |
| Publisher: |
SAGE Publications, Sage UK: London, England |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 1 of 10 found articles
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