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Details for article 18 of 19 found articles
| Title: |
Synthesizing Short Run Production and Marketing Decisions |
| Author: |
Welam, Ulf Peter |
| Appeared in: |
IIE transactions |
| Paging: | Volume 9 (1977) nr. 1 pages 53-62 |
| Year: |
1977-03-01 |
| Contents: |
Marketing mix decisions influence the demand for a firm's products, but most production-smoothing models treat forecast demand as an exogenous quantity. Here a model for evaluating the benefits of a closer coordination of short-run production and marketing decisions is presented. Ease of implementation in a typical functionally organized firm was a key consideration in the specific design of this model. Numerous experiments have been run and a few typical results are discussed in this paper. |
| Publisher: |
Taylor & Francis |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 18 of 19 found articles
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