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  The effect of product-harm crisis situations on firms’ spokesperson strategies: Evidence from China's emerging market economy
 
 
Title: The effect of product-harm crisis situations on firms’ spokesperson strategies: Evidence from China's emerging market economy
Author: Wang, Xiaoyu
Wang, Zhiliang
Appeared in: Public relations review
Paging: Volume 40 (2014) nr. 1 pages 3 p.
Year: 2014
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 16 of 20 found articles
 
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