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                                       Details for article 17 of 47 found articles
 
 
  How can ethical brands respond to service failures? Understanding how moral identity motivates compensation preferences through self-consistency and social approval
 
 
Title: How can ethical brands respond to service failures? Understanding how moral identity motivates compensation preferences through self-consistency and social approval
Author: van Gils, Suzanne
Horton, Kate E.
Appeared in: Journal of business research
Paging: Volume 95 (2019) nr. C pages 455-463
Year: 2019
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 17 of 47 found articles
 
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