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                                       Details for article 11 of 47 found articles
 
 
  Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality
 
 
Title: Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality
Author: Das, Gopal
Agarwal, James
Malhotra, Naresh K.
Varshneya, Geetika
Appeared in: Journal of business research
Paging: Volume 95 (2019) nr. C pages 479-490
Year: 2019
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 11 of 47 found articles
 
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