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                                       Details for article 9 of 31 found articles
 
 
  Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective
 
 
Title: Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective
Author: Suter, Mariana Bassi
Borini, Felipe Mendes
Floriani, DinorĂ¡ Eliete
da Silva, Dirceu
Polo, Edison
Appeared in: Journal of business research
Paging: Volume 84 (2018) nr. C pages 46-58
Year: 2018
Contents:
Publisher: Published by Elsevier B.V.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 9 of 31 found articles
 
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