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Journal description
All volumes of the corresponding journal
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All articles of the corresponding issues
Details for article 22 of 83 found articles
| Title: |
Customer value anticipation, product innovativeness, and customer lifetime value: The moderating role of advertising strategy |
| Author: |
Zhang, Hao Liang, Xiaoning Wang, Shiquan |
| Appeared in: |
Journal of business research |
| Paging: | Volume 69 (2016) nr. 9 pages 6 p. |
| Year: |
2016 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 22 of 83 found articles
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