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  Critical brand innovation factors (CBIF): Understanding innovation and market performance in the Chinese high-tech service industry
 
 
Title: Critical brand innovation factors (CBIF): Understanding innovation and market performance in the Chinese high-tech service industry
Author: Nguyen, Bang
Yu, Xiaoyu
Melewar, T.C.
Gupta, Suraksha
Appeared in: Journal of business research
Paging: Volume 69 (2016) nr. 7 pages 9 p.
Year: 2016
Contents:
Publisher: Published by Elsevier B.V.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 10 of 34 found articles
 
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