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                                       Details for article 55 of 68 found articles
 
 
  Symbolic drivers of consumer–brand identification and disidentification
 
 
Title: Symbolic drivers of consumer–brand identification and disidentification
Author: Wolter, Jeremy S.
Brach, Simon
Cronin Jr., J. Joseph
Bonn, Mark
Appeared in: Journal of business research
Paging: Volume 69 (2016) nr. 2 pages 9 p.
Year: 2016
Contents:
Publisher: Published by Elsevier B.V.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 55 of 68 found articles
 
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