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                                       Details for article 58 of 62 found articles
 
 
  Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
 
 
Title: Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
Author: Ceric, Arnela
D'Alessandro, Steven
Soutar, Geoff
Johnson, Lester
Appeared in: Journal of business research
Paging: Volume 69 (2016) nr. 12 pages 9 p.
Year: 2016
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 58 of 62 found articles
 
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