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Journal description
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Details for article 36 of 62 found articles
| Title: |
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance |
| Author: |
Sharma, Piyush Davcik, Nebojsa S. Pillai, Kishore Gopalakrishna |
| Appeared in: |
Journal of business research |
| Paging: | Volume 69 (2016) nr. 12 pages 8 p. |
| Year: |
2016 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 36 of 62 found articles
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