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  A resource-based view of stakeholder marketing
 
 
Title: A resource-based view of stakeholder marketing
Author: Kull, Alexander J.
Mena, Jeannette A.
Korschun, Daniel
Appeared in: Journal of business research
Paging: Volume 69 (2016) nr. 12 pages 8 p.
Year: 2016
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 3 of 62 found articles
 
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