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Journal description
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Details for article 8 of 35 found articles
| Title: |
Data accuracy's impact on segmentation performance: Benchmarking RFM analysis, logistic regression, and decision trees |
| Author: |
Coussement, Kristof Van den Bossche, Filip A.M. De Bock, Koen W. |
| Appeared in: |
Journal of business research |
| Paging: | Volume 67 (2014) nr. 1 pages 8 p. |
| Year: |
2014 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 8 of 35 found articles
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