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                                       Details for article 14 of 20 found articles
 
 
  Global marketing segmentation usefulness in the sportswear industry
 
 
Title: Global marketing segmentation usefulness in the sportswear industry
Author: Ko, Eunju
Taylor, Charles R.
Sung, Heewon
Lee, Jooyeon
Wagner, Udo
Navarro, David Martin-Consuegra
Wang, Fanghua
Appeared in: Journal of business research
Paging: Volume 65 (2012) nr. 11 pages 11 p.
Year: 2012
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 14 of 20 found articles
 
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